Wednesday, October 14, 2009

Packers and Movers

If you need to move stuff from Delhi to anywhere in the country **NEVER EVER** use **Hindustan Packers and movers**http://www.hindustanpackersmovers.com/

They are very unreliable and very unfriendly to work with. When will the situation in india improve. You submit your goods, you pay for the service and you still do not have a guarantee that your stuff will reach without issues to the destination.


Sunday, June 28, 2009

My First Customer

I am happy to share that last week I got my first customer. It was a result of well wishes of many friends and family members. Getting a customer is a huge motivation especially for a startup because it proves that your idea has acceptability in the market. It makes you work a lot harder but I believe it is worth it.

I have a strong belief that unless you add value to your customers and share holders, the business will not be able to sustain over a period of time. There has to be a differentiator (technological or functional) and a good marketing plan to make your business successful.

There is one more point that should be kept in mind when doing business in India. Here, consumers pay a lot of attention to value for money. A product like 3Ms postit notes will not be successful if it were launched in India. For that, the economy of the country needs to mature and should rise above basic necessities. Until that happens, keep working on ideas that can generate value for money for the customers.

Check out my official website at http://www.employdex.com

Monday, April 13, 2009

Creating a need first

Every new thing takes time to establish itself. The concept has to be first understood, digested, accepted and then spread across to make it successful. Every entrepreneur dreams of becoming successful overnight but it is a long walk that will take its own time.

The need drives the manufacturing and sales of every materialistic element. Humans may not feel the need if they have not realized the benefit of the product, but it is the responsibility of the creator to make them understand the need and how the product would satisfy that need. It is this very aspect that makes some products so much more successful than others.


Tuesday, March 17, 2009

The Differentiators

The differentiator for a business is the uniqueness and the value proposition that you bring to the table. If I were on the other side of the table (customer), I'd ask all the questions that my current customers ask and then make an informed decision.

But when it comes to identifying the niche, our strength and our area of uniqueness, we need a lot more thought and a lot of work to go into it. It is the value you add to the world that brings business to you.

I had only heard that entrepreneurship can be stressful and issues can keep you awake all night. I realized it first hand when last night I was up at 3 in the morning wondering how to establish a foot in this world.

In search of a Mentor

It is said that for any business to establish, the first and foremost thing you need is your first customer. There is a need to get regular stream of work to bring predictability and grow. Especially if you are not equipped with a lot of contacts and if you cannot find your way to find business in the marketplace, it is very difficult to survive. In this world of fierce competition, entrepreneurs like me look for a mentor, a guide. A person who can help us learn how to fish rather than one who can give us a few fishes.

We look for our ultimate guru who can help us in our quest of knowledge.


Thursday, March 12, 2009

The Entrepreneurship - I

The road to entrepreneurship... hmm. Well it is difficult to describe. This is something that I always wanted to do. The seeds germinated when I was as young as 16 and wanted to support my family business. Unfortunately I could not do that and had to take up job to manage my needs. While I was working, I always dreamt of owning a business some day and wrote a few business plans. But my dreams never came to reality since I did not have enough risk taking abilities.

Now that I have entered into it, I feel I should have come here a lot earlier. It is quite satisfying to manage your own self and be proud of what you have produced. A feeling of owning your own time and energy to put them in the place where you want them is a huge plus.