The Differentiators

The differentiator for a business is the uniqueness and the value proposition that you bring to the table. If I were on the other side of the table (customer), I'd ask all the questions that my current customers ask and then make an informed decision.

But when it comes to identifying the niche, our strength and our area of uniqueness, we need a lot more thought and a lot of work to go into it. It is the value you add to the world that brings business to you.

I had only heard that entrepreneurship can be stressful and issues can keep you awake all night. I realized it first hand when last night I was up at 3 in the morning wondering how to establish a foot in this world.